Children are growing and growing, and not in a good sense. We talk about healthy eating but we forgetting about what to give our kids to drink with this healthy meal. Over the last 25 years the number of kids affected by obesity has tripled within the UK. The latest study, conducted by the NHS, revealed that more than 24% of children aged between 2 and 15 are overweight. That is pretty scary! Today, many parents are too busy to give their kids a proper meals, despite the fact that they try their best. However there is too many adverts that target kids, and you know that kids aren’t too aware that this is simply a marketing. Also in the era of computer games instead of jog for soccer on the school playground, more and more youngsters choose to play latest computer games a front of the PC.
However parents recognize the issue and found the alternative to an active lifestyle, mainly they decide to invest more money in healthy food. Yet here appears another problem. Most parents see healthy food as eating more of valuable food and seem to forget about drinks. Human body consist primarily of fluids, consequently, proper diet must be rich in various and most importantly sugar and artificial colours less drinks, most preferable fruit juices. Parents might want to change their children eating habits, but children itself also need to want this change. Substantial problem with kids is that they in principle do not like healthy stuff as commonly it is seen as not very tasty. British drink market offers very limited range of products, lacking with traditional juices made from seasonal fruits and vegetables. Other than ordinary fizzy drinks there are not many real fruit tastes widely available.
